1. You need to have something on the inside that is genuine / authentic.. it's your heart!
2. Making money is not a goal that gives you a healthy heart. Authentic giving and sharing is how you grow a healthy heart..
2 Tim 3: 1-5 &16... perilous times will come: For men will be lovers of themselves, lovers of money...
3. Don't focus on selfishness and greed even when it's all around you. Adding to people's lives is like a healthy immune system. You always put the clients interest first - the disease of selfishness is all around you but you don't catch it.
Proverbs 30:7-9 Do we really pray that we don't want to be rich?
1 Peter 4:10 Use every gift given to me to serve one another as a good steward of every gift and most importantly the ultimate gift of grace that I received from God.
4. Cultivate awareness that you are a hive of creativity. Your hive is focused on creating opportunities to share yourself and your passions with your client / friend. This inspires you and everyone in your circle of influence.
This approach has been categorised as 'Soft Sell' (Internet) Marketing. It recognises a people to people relationship rather than $ to $ transaction; the difference between a ROI - Return on Investment - and a ROI - Return of Experience.
We're all connected in a global marketplace where we're exchanging information and knowledge. We're time poor and information rich. We need to rely on a global network of friends / colleagues to share dreams and increase self awareness. Just check out Facebook - there are communities that blur the line between friends and business partners.
5 Laws to set up a Business with a Christian Heart
1. The Law of Value
YOUR TRUE WORTH IS DETERMINED BY HOW MUCH MORE YOU GIVE IN VALUE THAN YOU TAKE IN PAYMENT.
Increasingly, people will do business with and refer business to those people they know, like and trust. Exceed people's expectations of 'it' and they'll pay you even more. 'it' includes a blur between you and the service you offer.
Whatever we're selling it is the experience of you, not the product itself that makes the difference. Business needs a heart and to be authentic. Exceeding people's expectations includes exceeding their expectation of you.
1 Kings 17:11-15 Elijah and the widow - she only had a handful of flour and a little oil in a jar of oil, but gave it all not knowing that she would receive anything in return.
Further, we are to serve like Jesus did... Humbly for the benefit of others and without regard to any gain that you might receive in return.
2. The Law of Compensation
YOUR INCOME IS DETERMINED BY HOW MANY PEOPLE YOU SERVE AND HOW WELL YOU SERVE THEM.
Giving more doesn't necessarily mean that the payment you receive will increase.
Your compensation is directly proportional to how many lives you touch.
Business is coming from the soul - spiritual service: If you've got something that others need then you have an ethical and moral obligation to sell your expertise - other people need you.
The same person and the same value can have the different outcomes:
eg a top violinist playing in a subway earning $30's for an afternoon busking compared to the $'000's he earns in a concert hall. It all depends on meeting people who need and appreciate what you have to offer in the right environment.
Your level of compensation is therefore under your control. If you want more success find a way to serve more like-minded people. It's that simple. It also means there are no limitations on what you can earn because you can always find more people to serve.
Authority / Attraction Marketing
Ineffective "pursuit marketing" strategies is replaced by a powerful service-oriented "attraction marketing" system that leverages teleseminars to:
o position you as an authority
o build a loyal community of people that actively seek out your products and services;
o establish qualified prospects - 'opt in' & 'opt out' opportunities
o help you create products and services quickly and inexpensively;
o have your marketing reach more people - faster, easier and with less time and effort
o To leverage our time.
o build the social / business relationship; building trust
o establish widespread brand exposure with the opportunity to sell YOU
Leveraging our Time
Goal is to move your business from 1 to 4:
1. one-on-one to secure business eg face to face service
2. one to... 'x' no. online leverages your time eg webinar
3. product... residual eg podcast, MP3 or 4
4. someone-else promotes your business eg license
Survive, save and serve
1. Survive - to meet your basic living needs.
2. Save - to go beyond your basic needs and expand your life.
3. And serve - to make a contribution to the world around you.
Focus on the third - Sermon on the mount - seeing the multitudes - and ultimately, Jesus served everyone going to the cross
3. The Law of Influence
YOUR INFLUENCE IS DETERMINED BY HOW ABUNDANTLY YOU PLACE OTHER PEOPLE'S INTERESTS FIRST.
You need to know how to develop a network - not necessarily your customers or clients. I mean a network of people who know you, like you and trust you. They might never buy a thing from you but they've always got you in the backs of their minds.
o They're people who are personally invested in seeing you succeed.
o They're your army of personal walking ambassadors
Stop keeping score. What people call a win-win' is really just disguised way of keeping track. That's not being a friend; that's being a creditor. Watch out for the other guy. Watch out for his interests. Watch his back. Forget about fifty-fifty. The only winning proposition is one hundred percent. Avoid being transaction focused - Instead be relation focused. Money, position, accomplishments do not create influence. Influence creates them.
John 15:13 Greater love has no one than this, than to lay down one's life for his friends
Paul says we are to hold each other in higher esteem in Philippians 2:3 in lowliness of mind let each esteem others better than himself.
The apostle Paul thought less and less of himself as his faith grew:
o 10 years before his death, in 1 Cor 15: 9 For I am the least of the apostles, who am not worthy to be called an apostle, because I persecuted the church of God.
o 7 before his death, in Ephesians 3: 8 To me, who am less than the least of the saints....
o 3 years before his death, in Timothy 1: 15... Christ Jesus came into the world to save sinners, of whom I am chief.
Jesus shows us the ultimate laying down of his feelings to do Gods whilst praying in the garden.
4. Law of Authenticity
THE MOST VALUABLE GIFT YOU HAVE TO OFFER IS YOURSELF
We're living in a 'blackberry' world where the line between social and business communities is becoming more blurred, when every CEO will have to become Internet and technology savvy or get left behind. The adoption of such community technology is becoming more mainstream.
We can observe the fragmentation of business functions by outsourcing and strategic alliances et al. Increasingly, it is a world that is about you, your heart, who you authentically are; not governed primarily by a single corporate culture.
Whatever you've experienced; your story can help you, if it tells you how to care; how to make people feel good about themselves.
Add value by adding yourself - You are the most valuable gift. Reaching any goal is 10% knowledge or skills and 90% is people skills:
o Liking people
o Caring about people
o Being a good listener
o The core though is WHO YOU ARE... It starts with you.
o No matter what you're selling what you're really offering is you. It's called authenticity.
The point is not what you do. Not what you accomplish but who you are. We must be authentic Christians - Proverbs 23:7 For as he thinks in his heart so is he. Most of us want a balanced life that we can control, that is safe and luke warm.
John 14:15 "If anyone would come after me, he must deny himself and take up his cross and follow me. For whoever wants to save his life will lose it, but whoever loses his life for me will find it"
If life is a river, then pursuing Christ requires swimming upstream. Swimming upstream isn't easy. Jesus said the road is narrow and few will actually find it and fewer still among the rich.
The entire law is summed up in a single command: "Love your neighbour as yourself" Galatians 5:13-14 When we love we are free. True love makes you stand out. We need to ask: "Is this the most loving way to do life? Am I loving my neighbour and my God by living where I live, by..... There is another path, and alternative to the individualism, selfishness and materialism of the western world.
Characteristics of such people:
o Do not consider service a burden - work without having to prove devotion
o Givers not takers
o Think that others matter as much as they do
5. The Law of Receptivity
THE KEY TO EFFECTIVE GIVING IS TO STAY OPEN TO RECEIVING
When we have a business model that focuses on the client and being a part of their breakthroughs we can sometimes forget to place a value on the part we played in your client getting there.
It's not better to give than receive. It's crazy to try and give and not receive. Trying not to receive is not only foolish, it's arrogant. When someone gives you a gift, what gives you the right to refuse it - to deny their right to give? Denying people the right to be a part of your life / business.
Receiving is the natural result of giving. In fact, every giving can happen only because it is also a receiving.
As we give our life to God, we must receive God's grace. Jesus led a life receiving from others all the time; meals, a roof over his head, a boat, a tomb. Matt 10: 6-10 He tells his disciples to go out without anything - they had to be ready to receive.
Changing your business perspective to grow your business with a Christian heart takes a seismic shift in the way you think. The 5 Laws described go against the 'norm' of most 'worldly' business practices that only have a short term, selfish vision for their business. The success of these laws calls for a change in your heart. This follows the ongoing call God asks of us to go from Glory to Glory. I pray that you not only achieve prosperity from your business but that it is prosperity worthy of God's Kingdom.
by Peter Appleton, bee u coaching
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